Growth and digital marketing leader with 15+ years driving revenue for telecom and technology companies. Owns the full growth engine: demand generation, digital advertising, website platforms, lifecycle programs, and the marketing technology stack behind them. Contributed $12.3M in marketing influenced pipeline and fueled two consecutive years of company revenue growth at First Orion. Just as comfortable building the martech stack as running the campaigns on it.
Core Competencies
- Demand Generation
- Digital Advertising
- Growth Marketing
- Marketing Automation
- Lifecycle Marketing
- Partner Marketing
- Web Strategy
- Analytics and Attribution
- CRM Systems
- Team Leadership
- Marketing Compliance (TCPA, DNC, COPPA, GDPR, CA Delete Act)
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Fueled two consecutive years of company year over year revenue growth through growth marketing programs across digital advertising, web, email, and partner channels.
- Contributed $12.3M in marketing influenced pipeline revenue with a 31.85% conversion rate from marketing qualified leads to sales opportunities.
- Achieved 141% of the annual goal for high quality marketing qualified leads.
- Ran B2B and B2C digital advertising with account based targeting across LinkedIn and Google, steering spend with pipeline and CAC data.
- Owned the FirstOrion.com website end to end on Webflow and WordPress, leading roadmap, structure, messaging, and conversion path updates to support product launches and demand goals.
- Personally built account based personalization on FirstOrion.com: custom logo creative swapped in dynamically based on the visiting company, so target accounts saw a tailored page from the first click.
- Developed custom interactive product demos, including live demos that called and texted prospects back to demonstrate branded calling and messaging end to end.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Built lifecycle programs across onboarding, nurture, re-engagement, and cross sell that increased activation, retention, and expansion.
- Planned and executed a continuous testing program across ads, web, and email, scaling what worked and cutting what did not.
- Tracked and reported performance with dashboards and forecasts covering pipeline, conversion rates, CAC, and ROI, and used the data to steer spend and priorities.
- Ran partner marketing and enablement programs that grew partner participation across the channel.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Developed and launched new product lines that grew market share 15%.
- Managed a $3M marketing budget and improved its ROI 25%.
- Directed international partner programs and events that raised partner satisfaction and brand visibility.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
- Improved CRM systems and reporting; campaign efficiency rose 20%.
- Owned Outreach for outbound programs and worked daily in Microsoft Dynamics and ConnectWise across sales and service delivery.
- Delivered executive level reporting to support strategic decision making and revenue growth.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Drove vertical lead generation programs supporting outbound, inbound, and dealer sales channels in strategic high profit territories.
- Recipient of President's Club sales excellence awards six times across the tenure.
- Managed customer retention operations, supervising a team responsible for renewing term agreements and hitting saved revenue quota each month.
Bose Corporation and RadioShack
Retail · Kansas
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.
Product and growth leader with a launch record across telecom SaaS: launch team roles on branded RCS messaging, call blocking, and caller reputation monitoring products at First Orion, a hand in bringing its self service ordering platform to market, and a mobile app and Microsoft Teams SBC launch at ULTATEL. Product marketing and product management depth, on top of 15+ years of telecom go to market work.
Core Competencies
- Product Launches
- Product Marketing
- Go To Market Strategy
- Self Service Funnels
- Telecom SaaS Domain
- Calling Compliance (TCPA, DNC, STIR/SHAKEN)
- Call Center Operations
- Partner Ecosystems
- Demand Generation
- Lifecycle Marketing
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Served on the launch teams for products spanning branded RCS messaging, call blocking, and caller reputation monitoring, plus the self service ordering platform. Contributed go to market execution across all of them and hands on development work on several.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Directed product and partner marketing strategies that grew partner driven revenue and customer engagement, including positioning, messaging, and sales enablement content.
- Developed custom interactive product demos, including live demos that called and texted prospects back to demonstrate branded calling and messaging end to end.
- Owned the FirstOrion.com website end to end on Webflow and WordPress, leading roadmap, structure, messaging, and conversion path updates to support product launches and demand goals.
- Contributed $12.3M in marketing influenced pipeline revenue with a 31.85% conversion rate from marketing qualified leads to sales opportunities.
- Fueled two consecutive years of company year over year revenue growth through growth marketing programs across digital advertising, web, email, and partner channels.
- Built lifecycle programs across onboarding, nurture, re-engagement, and cross sell that increased activation, retention, and expansion.
- Tracked and reported performance with dashboards and forecasts covering pipeline, conversion rates, CAC, and ROI, and used the data to steer spend and priorities.
- Ran partner marketing and enablement programs that grew partner participation across the channel.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Developed and launched new product lines that grew market share 15%.
- Led the development and launch of the company's mobile phone app, taking it from requirements through release.
- Launched a session border controller (SBC) solution for Microsoft Teams environments, which opened a new integration revenue line.
- Managed a $3M marketing budget and improved its ROI 25%.
- Directed international partner programs and events that raised partner satisfaction and brand visibility.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
- Improved CRM systems and reporting; campaign efficiency rose 20%.
- Delivered executive level reporting to support strategic decision making and revenue growth.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Led product marketing strategy across the telecom portfolio, including positioning, product naming, and key messaging.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Recipient of President's Club sales excellence awards six times across the tenure.
Bose Corporation and RadioShack
Retail · Kansas
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.
Technology systems owner and cross functional project leader with 15+ years managing the platforms businesses run on: selection, implementation, configuration, vendor relationships, roadmaps, updates, training, and adoption. Administered CRM, web, and analytics systems for a growth stage SaaS company, ran multi team product launches end to end, and translates between technical teams and business stakeholders as the go to owner for the systems he runs.
Core Competencies
- System Ownership and Administration
- Vendor Management
- Roadmap Planning
- Cross Functional Project Delivery
- Stakeholder Communications
- Training and Adoption
- CRM Platforms
- Web Platforms
- Reporting and Analytics
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Owned administration, configuration, updates, user support, and vendor relationships for the marketing systems stack (HubSpot, GA4, Google Tag Manager, partner portal) and supported Salesforce and Outreach for the sales organization.
- Owned the corporate web platforms (Webflow and WordPress) end to end, including roadmap planning, updates and maintenance, vendor coordination, and stakeholder communications.
- Delivered cross functional launch workstreams across product, sales, engineering, and creative teams, from planning through delivery and post launch reporting.
- Built and maintained the reporting layer for marketing and sales performance, and delivered the dashboards and forecasts executives used to steer budget and priorities.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Planned and executed a continuous testing program across ads, web, and email, scaling what worked and cutting what did not.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Led the development and launch of the company's mobile phone app, taking it from requirements through release.
- Launched a session border controller (SBC) solution for Microsoft Teams environments, which opened a new integration revenue line.
- Managed a $3M marketing budget and improved its ROI 25%.
- Redesigned CRM system configuration and reporting to provide actionable insights, enhancing campaign efficiency by 20%.
- Administered Outreach as system owner and supported Microsoft Dynamics and ConnectWise in a managed IT services environment, including configuration, user support, and reporting.
- Delivered executive level reporting to support strategic decision making and revenue growth.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Recipient of President's Club sales excellence awards six times across the tenure.
Bose Corporation and RadioShack
Retail · Kansas
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.
Builds and runs multi agent AI systems in production. Architected an always-on agent fleet on the Claude Agent SDK, the context and memory architecture the agents run on, and the evaluation and guardrail work that makes their output trustworthy enough to act on unattended, automation that removes more than 10 hours of recurring manual work a week. Strongest at the part most teams underinvest in: writing the specifications. Fifteen years running growth for telecom and technology companies means the automation targets real problems, because he has done the work being automated, which is what makes him precise about what an agent should do, how to tell whether it worked, and where a human still has to sit in the loop.
Core Competencies
- Multi Agent Orchestration
- Agent Specification and Prompt Engineering
- Context and Memory Architecture
- Evaluation and Guardrails
- Workflow Automation
- Retrieval Augmented Generation
- LLM Application Design
- Agent Reliability and Cost Control
- Serverless Architecture
- Containerized Deployment
- API Integration and Orchestration
- Technical Writing and Specification
Experience
- Shipped a grounded question answering system on Azure OpenAI and Azure AI Search over 967 passages of compliance evidence, using hybrid keyword and vector retrieval, with citations the model cannot fabricate.
- Deployed it as an Azure Functions API with zero stored credentials, authenticating to both services through a scoped managed identity rather than keys.
- Integrated Microsoft Graph to index the live SharePoint and OneDrive corpus, so every citation opens the real document and carries the date it last changed.
- Built the same system a second way in Microsoft Copilot Studio inside a live Microsoft 365 tenant, to learn firsthand where low code and code first each break.
- Built the evaluation harness that decides whether it can be trusted: graded cases for retrieval accuracy, refusal behavior, and citation validity, plus stability sampling that caught a guardrail holding only two runs in three.
- Surfaced problems nobody was looking for ahead of a SOC 2 audit: evidence the auditor could not reach, one policy live in three conflicting versions, and an unexecuted vendor agreement blocking a release.
- Architected and run an always on multi agent system on the Claude Agent SDK: seven agents, four on cron schedules, handling monitoring, research, and operations with no human in the loop.
- Write the agent specifications, where most of the engineering lives: role definition, constraints stated as bright lines, and machine parseable output contracts that downstream automation consumes directly.
- Engineer agent runs for reliability over demo quality: per agent tool allowlists, model tier routing, turn limits to bound runaway execution, and deliberate statelessness so context cannot drift.
- Designed a multi stage automated audit pipeline that fans work across specialized agent roles and runs an adversarial verification pass, where independent agents attempt to refute each finding before it is reported, cutting the plausible but wrong results that single pass agent review produces.
- Built the context architecture the agents run on: a layered instruction system and a persistent memory store of 380 structured, indexed facts with retrieval rules, so agents inherit standing decisions instead of relitigating them every session.
- Enforce correctness in code, not only in the prompt. Data exclusions apply in the query layer, on the principle that an instruction is a preference and a WHERE clause is a guarantee.
- Built cost aware orchestration that dispatches optional research work only when measured capacity utilization sits below a threshold, with daily task caps, so background agent work consumes surplus rather than competing with production usage.
- Built an autonomous project management and time tracking system on Cloudflare Workers watching three boards and eight repositories over webhooks. Removes more than 10 hours of recurring manual work every week.
- Built a retrieval pipeline compiling a 627 chunk knowledge base from 64 articles, so support and sales tooling answer from the documentation rather than model recall.
- Authored reusable domain agent systems for research, competitive intelligence, records investigation, and clinical code safety analysis, each combining automated evidence gathering with explicit verification and source of truth requirements.
- Co-founded and lead technology for a multi tenant telehealth commerce platform connecting patients, providers, prescriptions, and payments. Custom built, live in production, and deployed across multiple tenants on separate brands and domains.
- Architected and run eight production applications on Cloudflare Workers and D1, three on autonomous cron schedules: brand-visibility monitoring across four major LLMs and 150-plus prompts, media monitoring of 40-plus sources with a daily digest, an SEO engine, lead capture, and telephony.
- Designed automated research and evidence pipelines combining sitemap driven crawling, headless browser capture, cryptographic integrity manifests, and third party archival, producing defensible evidence chains from unstructured public sources.
- Built first party analytics and attribution infrastructure, including a proxied tag and measurement layer that keeps tracking functional under ad blockers and strict privacy settings where conventional third party scripts fail.
- Run the infrastructure the systems depend on: containerized services, scheduled job orchestration, boot persistence, and monitoring across a self hosted estate, so autonomous work survives restarts without human intervention.
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Owned and administered the marketing technology stack including HubSpot, GA4, Google Tag Manager, and the partner portal, and supported Salesforce and Outreach for the sales organization.
- Personally built account based personalization on FirstOrion.com: custom logo creative swapped in dynamically based on the visiting company, so target accounts saw a tailored page from the first click.
- Developed custom interactive product demos, including live demos that called and texted prospects back to demonstrate branded calling and messaging end to end.
- Tracked and reported performance with dashboards and forecasts covering pipeline, conversion rates, CAC, and ROI, and used the data to steer spend and priorities.
- Owned the FirstOrion.com website end to end on Webflow and WordPress, leading roadmap, structure, messaging, and conversion path updates to support product launches and demand goals.
- Served on the launch teams for products spanning branded RCS messaging, call blocking, and caller reputation monitoring, plus the self service ordering platform. Contributed go to market execution across all of them and hands on development work on several.
- Planned and executed a continuous testing program across ads, web, and email, scaling what worked and cutting what did not.
- Led the development and launch of the company's mobile phone app, taking it from requirements through release.
- Launched a session border controller (SBC) solution for Microsoft Teams environments, which opened a new integration revenue line.
- Managed a $3M marketing budget and improved its ROI 25%.
- Owned Outreach for outbound programs and worked daily in Microsoft Dynamics and ConnectWise across sales and service delivery.
- Improved CRM systems and reporting; campaign efficiency rose 20%.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Led product marketing strategy across the telecom portfolio, including positioning, product naming, and key messaging.
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
Bose Corporation and RadioShack
Retail · Kansas
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.